At The Millions Elizabeth Minkel has posted a new article on Kindle worlds. Like Scalzi, she is highly sceptical:

The whole venture hints at broader questions that swirl around a lot of Amazon’s recent projects as they attempt to knock traditional publishing models out of whack. If it didn’t feel like such a fundamental and remotely insulting misunderstanding of fan culture, if it didn’t feel like a prime chance for corporations to exploit rather than promote, I might even praise Amazon (praise Amazon, for Christ’s sakes) for trying yet one more thing that deviates from the publishing status quo.

Minkel's piece stresses the top down nature of the Kindle Worlds project, and the fact that fan fiction gains its strength from its unorganised (not disorganised) grass roots nature.

the whole point of it, beyond all that deep love and celebrating any given fandom, is taking a character or a setting or just the tiniest inkling of an idea and rolling with it. The possibilities spin off into exponentially increasing permutations, spurring weird stuff and beautiful stuff, quite often fiction that’s better written than the source material that inspired it, creating fandoms that are so broad and varied and encompassing that a person can usually find whatever they’re seeking within. If not, well, that person may as well just write it herself. If that’s not the most accurate reflection of the rest of the internet — the organic, cultivated internet, grown from the bottom up, with no contracts, no exchanges of cash — then I don’t know what is.